There was an interesting WSJ article published on March 13 of last year about the growth of the Mobile App industry. In it the authors, Jessica E. Lessin and Spencer E. Ante, mention that the App stores run by Apple and Google " offer more than 700,000 apps each. With so many apps to choose from, consumers are estimated to spend on average about two hours a day with apps. Global revenue from app stores is expected to rise 62% this year to $25 billion...". There are many more app's one year later with revenue growing, but these authors also write about problems mobile app developers have encountered, "For every Instagram...bought for $1 billion last year, there are hundreds of thousands of apps that don't catch on....About 63% of the apps used daily now differ from those used daily a year ago. Moreover, consumers focus on a handful—roughly eight apps—at a time." The authors quote Michael Duda, a New York-based marketing consultant and investor, who said, "A bunch of the apps I downloaded sounded cool, but most don't add utility to my day-to-day life."
This is important for us at wemakisolutions, LLC to remember. We don't produce apps that are games, or apps that are trendy, we develop apps that have substance and have benefit to communities. People will download a variety of mobile apps, but only those that will have day to day utility, day to day use, for the people who download them will be kept and used. Apps of faith, apps that are service minded to communities, are among the examples of apps that have such utility for folks.
We are grateful for our company mission and hope that it keeps us focused each day.
I'm busy working on my blog posts. Watch this space!