It's a wonderful day at wemakisolutions, LLC. I came across this great article, Posted Dec 26, 2014 by Darrell Etherington (@drizzled), on the growth Amazon has seen in the use of mobile devices to shop and purchase items in it's store over the holidays in 2014. Our society has really embraced mobile technology. I expect these numbers to continue to increase in 2015. Are you ready?
AMAZON 2014 HOLIDAY SEE'S MOBILE SHOPPING APPROACH 60% OF TOTAL VOLUME
Amazon stuck with its mystery theme for this year’s holiday sales performance review, saying things like “record-breaking” and “record growth” without really talking about actual solid numbers or dollars. The company did reveal some stats that, even surrounded by an obscuring fog of relative terms, are worth paying attention to. The company signed up over 10 million new Amazon Prime members (and 10+ million is an actual, quantifiable number) and the ecommerce giant saw almost 60 percent of shopper activity come from mobile platforms, including its native apps and mobile websites.
Last year, Amazon reported that more than half of its customers were using mobile devices to shop, so there’s relatively little change with this year’s total only ‘approaching’ 60 percent. Still, both represent a huge change from prior holiday shopping seasons, indicating that transactions on mobile devices is becoming the default option, and that this isn’t just a fleeting fad or freak occurrence.
Amazon’s Prime membership increase is likely the Christmas gift Jeff Bezos is most excited about, as their premium service tier is arguably the key to the company’s long-term strategy, as well as its revenue and profitability goals. Amazon was pegged to have an estimated 50 million Prime members across its global websites as of September, up from an estimated 20 million plus back in January. If it added another 10 million to its ranks in this holiday season alone, that’s sizeable growth in a remarkably short period of time. The company did a lot to improve the value proposition of Prime in 2014, even if it also raised the annual price for membership in the same year.
Amazon’s mobile shopping saw the most growth on Black Friday specifically, while Cyber Monday continued to rule as the top shopping day on the ecommerce site. The Amazon native smartphone app for iOS, Android and other platforms saw shopping volume double compared to 2014, which either indicates that Amazon has done a better job with improvements to the app, or suggests mobile users are gravitating more towards apps for online buying, as opposed to mobile and other websites.
I'm busy working on my blog posts. Watch this space!